2025 11-12
Chinese Automakers Take Center Stage at Tehran Exhibition Amid Market Shift
The 6th Tehran International Auto Show, which opened its doors on January 27 for a five-day run, has become a dominant showcase for Chinese automotive brands. The event, featuring presentations from 40 companies across the auto sector, puts a spotlight on a wide array of China-made vehicles, such as the Chery-based Phoenix, BYD's Yuan Plus, Han, Song Plus, and Dolphin, as well as the MVM X77. While Japanese, Korean, and German models are also on display, the exhibition floor is largely occupied by Chinese manufacturers. The strong presence is further amplified by several global automakers that now use China as an assembly base for vehicles sold in Iran. Industry analysts point to a combination of international sanctions and the compelling cost-effectiveness of Chinese vehicles as the primary drivers behind this surge, which includes both direct imports and local assembly operations. Visitors to the exhibition can explore a diverse range of products, from imported and locally assembled passenger cars to electric and hybrid vehicles, heavy-duty trucks, and motorcycles. The event has served as a launchpad for over 30 newly imported models, generating significant visitor interest. Notable debuts include the Lamari Ecco, the MVM X77, the MG RX9 seven-seater crossover, the Hongqi…
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