Industry News

BYD Scales Up Brazil Plant: 3,000 New Jobs, 600k Annual Output & EU Export Plan

 

1. Core Recruitment and Capacity Expansion Announcement

BYD unveiled a plan to add 3,000 permanent positions at its industrial park in Camacari, Bahia State, lifting the number of regular in-house employees from the existing 3,200 to over 6,000. Around 3,500 outsourced workers will be engaged for the plant’s expansion works, effectively doubling the overall local workforce scale.
The recruitment and expansion blueprint was officially released on March 12 in Brasília, during a meeting between BYD’s management team, Brazilian President Luiz Inácio Lula da Silva, and Bahia State Governor Jerônimo Rodrigues. Senior executives from BYD’s global and Brazilian divisions, alongside multiple Brazilian cabinet ministers and senators, attended the announcement ceremony as witnesses.

2. Plant Operation Status and Product Roadmap

Since the launch of Phase 1 production last October, the facility had rolled out more than 35,000 new energy vehicles by the report’s release date. Locally assembled models on sale include the Dolphin Mini, King and Song Pro, with a production line for the Song Plus SUV scheduled to be added within 2026.
The compact all-electric Dolphin Mini achieved outstanding market performance, ranking first in Brazil’s retail battery electric vehicle sales volume in February. Measuring 3.78 meters in length, the model is equipped with a 10-inch rotatable floating central control screen and intelligent voice interaction system, powered by a 75-horsepower electric motor. Positioned as an urban commuter vehicle, it boasts superior interior space and cabin texture compared with peer competitors.
Upon full completion and operation, the plant will reach an annual production capacity of 600,000 units, establishing itself as one of BYD’s largest overseas complete vehicle manufacturing hubs.

3. Total Investment, Park Scale and Long-term Employment Outlook

Covering a land area of 4.65 million square meters (equivalent to 645 standard football pitches), the Camacari complex stands as BYD’s largest comprehensive overseas industrial park to date.
The total investment for the project amounts to 5.5 billion Brazilian reais. Once all phased expansions are finished, the project is projected to generate up to 20,000 direct and indirect jobs across the local industrial chain.

4. Export Strategy Layout

During the high-level meeting with the Brazilian President, BYD’s management also discussed cross-border vehicle export arrangements:
  • Short-term priority: Latin American markets, with locally manufactured EVs planned for export to Mercosur member states, chiefly Argentina and Mexico.
  • Medium-to-long-term layout: The company is evaluating the feasibility of exporting Brazilian-made vehicles to European Union countries, leveraging the Bahia base to cover both Latin American and European markets.

5. Strategic Significance

The newly finalized recruitment and expansion project solidifies BYD’s commitment to localized production in Brazil and accelerates the popularization of electric mobility nationwide. Furthermore, the high-capacity manufacturing base will serve as a core production hub for Latin America, supporting dual operations of domestic sales and cross-regional exports, and further optimizing BYD’s global overseas production network.